Going to market

jamie stirling markets

We live in a world where relationships are often difficult to maintain let alone establishing new ones.We live in a world where it becomes harder all the time to truly connect with people like your neighbours and your community, wherever that may be. We live in a world where many of the opportunities to make these connections have been lost because we don’t make the time to stop and have a chat with those who live around us and online shopping has never been easier. My parents knew everybody in the street where I grew up and were on a first name basis with their greengrocer, butcher, baker, milkman and newspaper man. They knew where the food we ate came from and where it was grown and while these conversations were being had, they were connecting with the people who made up the fabric of their community.


Sunday morning is one of my favourite times of the week when I get to connect with my community with one or more of my own children coming along for the ride. I  get to have the conversations that my parents had when I go along to my local farmers market. I get to shoot the breeze with my friend Jamie while he runs the vegetable stall ,who can tell me where he gets his kale and silverbeet from or find out from my fruit man what time he picked his glorious oranges last night in time for market. Farmers markets all over the metro area here in Perth have really made their presence known on the fresh food scene over the past few years whereas other countries like Italy have been doing it for centuries. Clearly I am not alone in my desire to know where the food I buy comes from and not spend a fortune getting it.  I also love to support and connect with local growers, which becomes increasingly difficult in an age where large conglomerates rule the food world.   The produce I buy each weekend is fresh, vibrant, grown with love, hasn’t accrued too many road miles and saves me money. I get to feel good about what I am buying for my family because it is healthy and is kind on the budget, while my community swirls around me making connections.


Food Care Factor

Fresh off the vine
Fresh off the vine

One look inside a shopping trolley will show you how varied our food tastes are.  One trolley might be full of fruit and vegetables and another might be groaning under the weight of processed items such as snack foods, confectionery and the like. There are a number of factors at play when we choose food, most of which we are completely unaware.

Income – people of lower socioeconomic status are more likely to choose processed foods that are high in fat, sugar and salt and are at greater risk of being overweight. Age – younger age groups choose more processed and junk food, whereas older age groups purchase less processed food and tend to make healthier choices. Education – as your level of education increases so does the likelihood of choosing healthy food. Lower levels of education affect food choice negatively across all food groups. Time – in today’s fast paced world, we are all impacted by time crunch, which can often negatively affect food choice.  With more working parents than ever, convenience foods are playing a significant role in our diets and our fat, sugar and salt intakes increase accordingly. History – what did your parents do? If you were raised on a healthy diet, it is more likely that you will continue to do this as an adult.

I recently interviewed Maggie Beer, Cook, Author and Gourmet Food Producer and she is a passionate advocate of choosing and preparing food that is fresh, healthy, sustainable and home grown where possible. The beauty of this philosophy is that these types of foods are usually whole foods. Whole foods are those that are minimally processed and include wholegrain cereals and breads, vegetables, legumes and soy foods, nuts and seeds, fruit, dairy and lean meat, chicken and fish.

Protecting your health

Highly processed foods usually bring a couple of friends with them in the form of refined sugar, fat and salt which are not naturally present in the ingredients before they are processed. A regular and excess intake of these leads to weight gain and increases the risk of every lifestyle disease.

Grow your own

Whether you have as little space as a balcony in an apartment, a suburban backyard or acreage, the principles and basic needs of growing vegetables remain the same with only minor variations. Planting tomatoes in a pot, growing herbs on a windowsill or integrating silver beet amongst a flowerbed are just a few ideas to get you started. The taste of homegrown food is sensational and is a great way to educate kids on where real food comes from and how it grows.

Make it yourself

Wherever possible, use fresh produce and cook it from scratch. For example, homemade tomato pasta sauce can be made with much less salt and more taste than commercial varieties. It might seem convenient to buy prepared custard but making your own is significantly less expensive, contains less sugar and takes only three minutes to prepare in the microwave. If you have children make sure you involve them in the cooking to develop essential skills for their well-being as an adult.

Save your wallet

Whole foods are generally associated with plainer packaging and minimal intervention whereas the opposite is true of processed foods.  Looking at supermarket shelves, it often seems like a competition to see who can have the biggest, brightest packaging with the most persuasive marketing – all of which you pay a premium for.

Road Miles

While we are fortunate that many foods are now available year round, this is only possible because the food is imported. There is a distinct disadvantage in purchasing out-of-season produce, as it is usually more expensive due to storage and transportation across long distances. Buying produce locally is cheaper, in-season and more likely to be fresher and of higher quality.

Helping the environment

Being less processed, the production of whole foods requires less energy. Packaging is often minimal (think fruit and vegetables) and contributes less to landfill. In-season produce grown locally has travelled less distance, resulting in less greenhouse gas emissions.  Check out your local weekend growers market for a fantastic range of fresh food that hasn’t travelled far to get there at affordable prices.