In the past 48 hours Scoopon, a daily deal website, broke all sales records and offloaded 675 000 discount vouchers. This equates in $1.3 million in sales. But we are not talking about consumers buying movie tickets or a beauty treatment. We are talking about $1.3 million worth of Hungry Jack’s Whoppers and fries.
I don’t eat fast food very often and don’t get me wrong, I am not a fast food wowser. There is a place in an otherwise healthy diet to enjoy these types of food occasionally. But don’t we live in a country where 61% of our population is overweight or obese? Last night I was interviewed on Channel 9 TV in Perth for my professional opinion in the wake of this landmark bargain burger mania. I said what I thought and clearly HJ’s are not in the business of providing healthy food however, it is disappointing and I believe irresponsible to promote this kind of deal.
It can be hard work to make healthy changes to lifestyle and eating habits to improve health and so many of us are budget conscious when it comes to buying food. At $2 for one Whopper and fries its a deal thats hard to beat. And its not just the burger and fries. What about the drink, thick shake or sundae that may go with that order?
Watch out for my list of meals for $2 that I am now inspired to create and share with you.
Come on fast food industry, get with the program.